Case Studies

The 9th House, a holistic health center

Challenges:

Confusing logo, used too many colors, was perceived as feminine, which limited target audience and market potential. No consistency or cohesive branding effort.

Results:

Goal - developing the brand as a unique blend of alternative medicines and spiritual growth - and the resulting heightened state of wellness. After researching archetypal symbols from many cultures and time periods, we focused on the triangle for its earthly foundation, soaring heights, and intersection of key elements: health, exploration, and insight. Colors are bold yet express a fresh, clean look.

website: www.the9thhouse.com

old logo

signage