Case Studies

College Bound Movers, commercial & residential movers

Challenges:

Their logo reflected the company's grassroots beginnings but lacked flexibility to keep pace with growth.

Results:

Revamp the brand without losing connection to its beginnings. This student-started company wanted to keep the “boy-next-door” feeling and enhance it with the strength, resources, and reliability of a well-established business.

We connected the signature color of the crew's uniforms, known as “dress-reds,” throughout the redesign of the brand's key icon.

old logo